Coupons have become a way of shopping for most. They are a marketing gimmick by the companies to get customers to spend more. But if you are a smart shopper and manage your money well, you would know how much money you can save with the help of coupons. To help you, here are different types of coupons that can help you save money.

Digital coupons
Digital coupons, also known as electronic coupons, are a type of coupon that is being widely used in the marketing industry these days. They are discount codes or offers users receive via electronic communication and can be either a store coupon or a manufacturer coupon. Digital coupons are further divided into multiple types.

Store coupons
Store coupons are specific to the store and have mostly nothing to do with the manufacturer. These types of coupons can be found either digitally or in paper format. You can try finding one on the store’s website or in person at the outlet. These coupons save you on the amount you spend rather than on the items you purchase. You may also find some store coupons in their newsletter or weekly flyers that are often delivered along with the newspapers.

Discount coupons
Simply put, discount coupons are coupons that allow you to make a purchase at a discounted rate. The offer might have a certain minimum amount specified for the discount to be applicable. At other times, it might not be specific to the purchase of a single product. Some coupons offer a specific discount on the purchase of one product and increase the discount amount when you are buying more than one. Other times, the discount might be applicable only when you buy multiple items. It might not be as rewarding as the BOGO coupon, but this offers considerable benefits too.

Loyalty program coupons
Various companies and retailers offer loyalty programs. These can be beneficial to the people that often shop from these outlets or websites. These loyalty program coupons are created to attract customers. It allows frequent shoppers to benefit in the form of cash-backs and point-earning. These programs can also be combined with the added benefits of other types of coupons and other offers. However, there are always exceptions, in which case it is important to cross-check the T&Cs printed on the back of the coupons.

Meal coupons
As the name suggests, meal coupons are the type of coupons that can be used to get a meal in exchange. These can be offered as a benefit for the amount of money you spent on your purchases or as a ploy to lure customers in. Either way, these coupons may or may not pay for your entire meal. Most often, you will come across meal coupons that get you a certain discount on either a specific purchase or a specific amount. Employers also offer their employees meal coupons as an employee benefit.